EDDM indicia requirements
One of the easiest ways of reaching out to new clients and customers is with the help of EDDM program which has been created and developed by USPS. One of the advantages of suing this program is the fact that you don’t need mailing lists, and at the same time there are some easy requirements that need to be followed so that this marketing strategy would function the way it should.
As said before, there is no need for mailing lists, and all that you will need to put on your mail pieces is the generic local postal customer address. This falls under the EDDM indicia requirements which clearly say that it has to be printed on the front part of the mailing piece. The printing can be done in two different ways. For example, you can print this information directly to the mail pieces, or you can print the EDDM indicia as a separate label and later have it put on each mail piece.
So what is EDDM indicia really? It is a part of EDDM Retail mailing instructions, and it can be easily downloaded and printed from the web site of USPS. The EDDM indicia will always carry the following information – PRSRT STD, ECRWSS, U.S. POSTAGE, PAID, EDDM RETAIL. This is actually the new EDDM indicia because the old one had the following information – “U.S. POSTAGE PAID” and today the work PAID stands for it separately.
Here are some of the main rules regarding the EDDM indicia printing – it has to be printed on the same side as the address label. It has to be printed on the front part of the mail piece. Make sure that the mail piece is not small, so that you can incorporate the design as you wanted but at the same time to have free space for the EDDM indicia. You should keep on mind that the indicia and label need to be seen very well. and just apart from that information, one mail piece that will be sent this way will cost around 14 cents which is a very good deal comparing it with mail pieces that are being sent as direct mail and in which case one mail piece will cost around 32 cents per mail piece.
And as for the other rules, they are as follows – one mail piece cannot be bigger than 12 x 15 inches, also one mail piece cannot be heavier than 3.3 oz. The minimum mail pieces that you can send out per day is 200 and the maximum is 5000 mail pieces. Very large companies, if they apply for the bulk ailing permit, will be able to send more than 5000 mail pieces per day. For this version, the EDDM indicia will be following – for mailing to residential and business: ECRWSSEDDM, Postal Customer, City, State 5-ZIP; for mailing to residential: ECRWSSEDDM, Residential Customer and City, State 5-ZIP, and in the end to mail to PO box: ECRWSSEDDM, PO Box Holder, City, State 5-ZIP.